It was probably inevitable with the hours I have been putting into my business, moving house and various other things going on in my life at the moment, but I did hit a wall last week!
One more late night working on Monday left me zapped on Tuesday, I had to just call it a day and finish work early – cancel my evening plans and take a bit of much-needed rest… followed by a more relaxed pace on Wednesday before my SEO workshop on Thursday.
…It feels like this whole year has been just a constant stream of being busy and having one thing after another thrown at me, and while I have felt overwhelmed at times – I am constantly surprising myself in my ability to adapt and take things up another gear.
In the past couple of weeks, things have ramped up again. We’re still looking for our next home in the Bay of Plenty, which is quite time-consuming in itself, I’ve been busy working with my existing clients, planning my SEO workshop in Tauranga on Thursday, have signed three new clients and we’ve still got the kids at home… (we decided to keep them home until at least after we’ve moved house).
…My unofficial definition of SEO (search engine optimisation) is to tinker with your website and promote its content in numerous different ways with the aim of ranking it higher in Google and other search engines for relevant keywords, in order to generate more quality traffic for your website.
But it’s also much more than that, it’s a long-term play to generate ongoing, consistent and relevant incoming traffic which will just keep on coming in. It fits great with my personal ethos of choosing long-term over short-term – which is one of the reasons I choose to specialise in it.
…Originally I had only planned to take 2-3 weeks break from writing my weekly emails, which turned into several, but I’m very pleased to be back and writing Strategic Sundays again!
I am a big fan of consistency as I have written about previously, but sometimes it can be equally beneficial to step back for a while, take a break and reassess what you’re doing, why you’re doing it and how you’re doing it.
…To say the past few weeks have been different is an understatement, one thing I have really missed the most is connecting with others, friends, associates, clients et al.
As humans, we are designed to be connected with others, both on a physical and energetic level. It’s ingrained into our being.
…I’ve done a lot of personal development work over the years, to be honest, I am pretty much obsessed with it.
Even when I was in my teens when it was more commonly referred to as “self-help” and people were more likely to make fun of me for it than think I was doing something good to improve myself.
…It seems like only yesterday there was a big push in the media and amongst celebrities to talk about, and do something about mental health and wellbeing.
When New Zealand went into lockdown on the 25th March there were an estimated 2.6 billion people in lockdown around the world, it’s probably more now.
…We truly are living in unprecedented times. We’ve all been affected differently by current world events, but one thing is for sure that we’ve certainly all been affected in one way or another.
Whether you believe that lockdown measures are absolutely necessary or that it’s the biggest overreaction to a problem in the history of mankind… this is the situation that we’re in, so we may as well make the best of it.
…We’re living in a time where things are changing so fast, it seems like a month of events are being jammed into each day. Everything seems so uncertain, and the only peek into the future we have is to see how other countries a little ahead of us in time are faring. All of the uncertainty can be quite hard to deal with.
And yet, the number one ability that humans have over any other species is a very key one that we can use to our advantage – our ability to adapt to new situations… any situation! This ability is unrivalled, all we need to do is activate it.
…I don’t know about you, but I am fatigued from hearing about Coronavirus and it hasn’t even taken hold in New Zealand yet.
Every social media channel, almost every post, it’s there.
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