There are no magic beans in marketing.
Of course, some stuff works better than others – but the one thing which will allow you to get traction more than anything else is consistency.
…Blog Posts
There’s a common belief that it’s generally a good idea to get as much feedback as possible on your ideas before you do anything about them.
I think this belief is highly flawed, here’s why:
…Unless you’re an extreme minimalist (props if you are) then you’re likely to be always taking on more stuff, more projects, more emails, more clients, a bigger house, a bigger garden, a 2nd car… and on and on.
But when does all that stuff become too much?
…Here’s a question for you, in your business (or career) are you currently aware how much of your strategy is long term and how much is short term?
It can be really easy to get caught up in the flow and not be too concerned or aware of this, but perhaps we should be.
…I’ve been working on a project this past week which had me analysing nine different websites for several different factors related to search engine optimisation, one of those factors was how fast each website loads.
It’s not the most exciting topic for most people, but it is important – as Google estimates that 53% of mobile users will leave a website if it takes longer than 3 seconds to load.
…I’ve spent some time thinking about playing to my strengths recently, there’s only so much time and you can’t do everything – if you try then it starts to feel like a scattergun approach and results, in turn, can be quite random… not ideal.
Here’s a different way to think about it, what’s your superpower?
…You’ll probably notice a theme with a lot of my posts, that they’re about organisation and time management. There is a good reason for this, you only have so much time – if you’re well-organised then you can do more and become more effective as a result.
Over the holidays I finally got to something on my to-do list which has been hanging around for too long… organising and archiving my files.
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Here are five easy ways to improve your website for free. If you work on one a day over the next five days – then at the end of it you’ll have made some big improvements to the speed, search engine rankings and user confidence for your website.
Facebook is currently testing a big algorithm change which will remove non-promoted posts by pages from your news feed, leaving only posts from friends and advertisements.
This was a challenge I set myself and updated daily on my blog to keep myself accountable. It was something I’d wanted to test myself with for a while, and I finally bit the bullet and started it on 3rd March.
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