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Category: Strategic Sundays

What is SEO? + my upcoming workshop!

In Strategic Sundays, WorkshopsLeave a comment Dan Lacey

My unofficial definition of SEO (search engine optimisation) is to tinker with your website and promote its content in numerous different ways with the aim of ranking it higher in Google and other search engines for relevant keywords, in order to generate more quality traffic for your website.

But it’s also much more than that, it’s a long-term play to generate ongoing, consistent and relevant incoming traffic which will just keep on coming in. It fits great with my personal ethos of choosing long-term over short-term – which is one of the reasons I choose to specialise in it.

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Benefits of a break

In Strategic SundaysLeave a comment Dan Lacey

Originally I had only planned to take 2-3 weeks break from writing my weekly emails, which turned into several, but I’m very pleased to be back and writing Strategic Sundays again!

I am a big fan of consistency as I have written about previously, but sometimes it can be equally beneficial to step back for a while, take a break and reassess what you’re doing, why you’re doing it and how you’re doing it.

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Catching up

In Strategic SundaysLeave a comment Dan Lacey

To say the past few weeks have been different is an understatement, one thing I have really missed the most is connecting with others, friends, associates, clients et al.

As humans, we are designed to be connected with others, both on a physical and energetic level. It’s ingrained into our being.

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Niching down

In Strategic SundaysLeave a comment Dan Lacey

I’ve done a lot of personal development work over the years, to be honest, I am pretty much obsessed with it.

Even when I was in my teens when it was more commonly referred to as “self-help” and people were more likely to make fun of me for it than think I was doing something good to improve myself.

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Mental health

In Strategic SundaysLeave a comment Dan Lacey

It seems like only yesterday there was a big push in the media and amongst celebrities to talk about, and do something about mental health and wellbeing.

When New Zealand went into lockdown on the 25th March there were an estimated 2.6 billion people in lockdown around the world, it’s probably more now.

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Planning for different scenarios

In Strategic SundaysLeave a comment Dan Lacey

We truly are living in unprecedented times. We’ve all been affected differently by current world events, but one thing is for sure that we’ve certainly all been affected in one way or another.

Whether you believe that lockdown measures are absolutely necessary or that it’s the biggest overreaction to a problem in the history of mankind… this is the situation that we’re in, so we may as well make the best of it.

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Adapting to the present

In Strategic SundaysLeave a comment Dan Lacey

We’re living in a time where things are changing so fast, it seems like a month of events are being jammed into each day. Everything seems so uncertain, and the only peek into the future we have is to see how other countries a little ahead of us in time are faring. All of the uncertainty can be quite hard to deal with.

And yet, the number one ability that humans have over any other species is a very key one that we can use to our advantage – our ability to adapt to new situations… any situation! This ability is unrivalled, all we need to do is activate it.

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Who are you?

In Strategic Sundays2 Comments Dan Lacey

I’ve been doing a lot of introspective work recently which has helped me progress in lots of different areas, both mental and in my physical reality.

As part of this work, I’ve been thinking about who I actually am, what are my fundamentals, my foundations, my building blocks and my non-negotiables that define who I am.

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About Me

Hi, I'm Dan Lacey, an SEO Consultant living in Tauranga, New Zealand. My background is in SEO, websites and online marketing. My personal interests include; psychology, philosophy, Brazilian Jiu-Jitsu and running.

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